Open Access
Subscription Access
Open Access
Subscription Access
Political Marketing and Start-Ups
Subscribe/Renew Journal
Political marketing is the process by which political candidates and their ideas are directed at voters in order to satisfy their potential needs and thus gain their support for the candidate and ideas in question. Political marketing agencies focus on 360-degree communication for candidates and included three verticals: Content Development, Medium and Event. This paper deals with the start-ups engagement in political marketing and ethical concerns and how social media can be used for political marketing.
Keywords
Political Marketing, Start-Ups, 360 Degree Marketing Approach.
User
Subscription
Login to verify subscription
Font Size
Information
- Hughes, A. and Dann, S. (2009). Political Marketing and Stakeholder Engagement, Marketing Theory, 9(2): 243-56.
- Lock, A. and Harris, P. (1996). Political Marketing: Vive la Difference! European Journal of Marketing, 30(10/11): 21-31.
- Shama, A. (1976). The Marketing of Political Candidates, Journal of the Academy of Marketing Science, 4(4): 764-77.
- Winther-Nielsen, S. (2011.) Politisk Marketing: Personer, Partier ogPraksis, Copenhagen: Karnov Group.
- https://www.cioandleader.com/article/2018/03/21/cambridge-analytica-case-look-beyond-scam
- https://economictimes.indiatimes.com/news/politics-and-nation/social-media-engineering-how-congress-bjps-war-room-are-trying-to-woo-voters-in-Karnataka/articleshow/63445558.cms?from=mdr
Abstract Views: 620
PDF Views: 2