The Microfinance Review

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Customers Attitude Towards E- Banking Services


Affiliations
1 Department of Economics, Madras Christian College, Chennai, India
     

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The E-banking (Electronic Banking) has made it convenient for customers to do their banking from geographically diverse places. The E-banking is changing the landscape of banking industry and is having major effects on banking relationships. Banks are using technology-driven delivery channels to reach maximum customers at lower cost and in the most efficient manner. This paper examines customers attitude towards e- banking.

Keywords

E-Banking, Services, Banks, Customer, Information and Technology.
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  • Customers Attitude Towards E- Banking Services

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Authors

S Ramakrishnan
Department of Economics, Madras Christian College, Chennai, India

Abstract


The E-banking (Electronic Banking) has made it convenient for customers to do their banking from geographically diverse places. The E-banking is changing the landscape of banking industry and is having major effects on banking relationships. Banks are using technology-driven delivery channels to reach maximum customers at lower cost and in the most efficient manner. This paper examines customers attitude towards e- banking.

Keywords


E-Banking, Services, Banks, Customer, Information and Technology.

References