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Analysis of Some Popularly Used Techniques of Click Stream Analysis


Affiliations
1 Department of Computer Science, Punjabi University, Patiala, India
2 University Computer Centre, Punjabi University, Patiala, India
 

Websites and other online business marketing are becoming more effective and powerful way to deal and interact with users. The research study focuses on the working and techniques of click-stream analysis. Click-Stream Analysis is a comprehensive body of data that is used for describing the sequences of all the activities that have been happened between a user's browser and the other internet resource like a website and a third party ad server. The website chosen www.indiatourandtrip.com which is used for knowing the interest of the customers so that we can enhance the business and make it better. We have used data mining techniques for the extraction of valuable data, this data have been taken in order to predict the users behaviour and their interest. The research study focus on different classifiers and the performance evaluation of each classifier is done to get better results. The main motive of this evaluation is to upgrade the tour and travel site in order to make it more convenient for booking the tour packages and hotel on reasonable value price and it’s the effective way to optimize the website for the improvement of the booking and marketing with the help of software called MATLAB.
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  • Analysis of Some Popularly Used Techniques of Click Stream Analysis

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Authors

Umang Goyal
Department of Computer Science, Punjabi University, Patiala, India
Neeraj Sharma
Department of Computer Science, Punjabi University, Patiala, India
Kawaljeet Singh
University Computer Centre, Punjabi University, Patiala, India

Abstract


Websites and other online business marketing are becoming more effective and powerful way to deal and interact with users. The research study focuses on the working and techniques of click-stream analysis. Click-Stream Analysis is a comprehensive body of data that is used for describing the sequences of all the activities that have been happened between a user's browser and the other internet resource like a website and a third party ad server. The website chosen www.indiatourandtrip.com which is used for knowing the interest of the customers so that we can enhance the business and make it better. We have used data mining techniques for the extraction of valuable data, this data have been taken in order to predict the users behaviour and their interest. The research study focus on different classifiers and the performance evaluation of each classifier is done to get better results. The main motive of this evaluation is to upgrade the tour and travel site in order to make it more convenient for booking the tour packages and hotel on reasonable value price and it’s the effective way to optimize the website for the improvement of the booking and marketing with the help of software called MATLAB.

References