Table of Contents
Vol 40, No 4 (2010)
Open Access
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Articles
| Materialism: Construct Conceptualisation and Operationalisation | ||
| Manit Mishra | ||
| Vol 40, No 4 (2010), Pagination: 3-9 | ||
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| Industry Attractiveness of Indian Comic Industry | ||
| Anjeet Khandelwal | ||
| Vol 40, No 4 (2010), Pagination: 10-17 | ||
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| Driving Factors and Effectiveness of Sales Promotion in Shopping Malls: A Consumer Perspective | ||
| Chandan A. Chavadi, Shilpa S. Kokatnur | ||
| Vol 40, No 4 (2010), Pagination: 18-26 | ||
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| Customer Relationship Management with Reference to Products of High Customer Involvement | ||
| P. K. Chopra, P. K. Mishra | ||
| Vol 40, No 4 (2010), Pagination: 27-39 | ||
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| A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu | ||
| A. Kumaresan, I. Chitrakala, K. Gowtham | ||
| Vol 40, No 4 (2010), Pagination: 40-49 | ||
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| Existence of Brand Loyalty- A Myth or A Reality? | ||
| Vijetha S. Shetty | ||
| Vol 40, No 4 (2010), Pagination: 50-54 | ||
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| Yemeni Consumers' Perception and Attitude towards Asian made Products | ||
| Ammar Yassin, Rohaizat Baharun | ||
| Vol 40, No 4 (2010), Pagination: 55-65 | ||
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