Table of Contents
Vol 45, No 6 (2015)
Open Access
Subscription Access
Articles
| Social Marketing - Awareness and Satisfaction Levels of Government Aided Health Insurance Project in Rural Tamil Nadu | ||
| T. N. Swaminathan, P. K. Viswanathan | ||
| DOI:10.17010/ijom/2015/v45/i6/79930 , Vol 45, No 6 (2015), Pagination: 7-20 | ||
ABSTRACT |
PDF
|
Abstract Views: 282 | PDF Views: 0 | |
| Buying Behavior of Scheduled Drugs as OTC Drugs: An Empirical Investigation | ||
| M. A. Sanjeev, Arun Sharma, Mayank Taneja | ||
| DOI:10.17010/ijom/2015/v45/i6/79931 , Vol 45, No 6 (2015), Pagination: 21-36 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 271 | PDF Views: 0 | |
| Has Modern Retailing in India Influenced the Consumption Expenditure Behavior of Urban Socioeconomic Classes? | ||
| Debjani Banerjee, Shradha Shivani | ||
| DOI:10.17010/ijom/2015/v45/i6/79932 , Vol 45, No 6 (2015), Pagination: 37-52 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 288 | PDF Views: 0 | |
| The Quality of Services and Their Impact on Customer Satisfaction in the Telecom Sector with Reference to Mobile Service Providers | ||
| Puja Walia Mann, Manish Jha | ||
| DOI:10.17010/ijom/2015/v45/i6/79933 , Vol 45, No 6 (2015), Pagination: 53-62 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 378 | PDF Views: 0 | |