AMBER – ABBS Management Business and Entrepreneurship Review

Editorial
H. R. Venkatesha
Vol 8, No 2 (2017), Pagination:
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An Empirical Study on Capital Structure Decision of Select Automobile Companies in India
R. Shalini, Mahua Biswas
DOI:10.23874/amber/2017/v8/i2/166091 ,  Vol 8, No 2 (2017), Pagination: 5-11
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Micro Units Development & Refinance Agency – Mudra-“Funding the Unfunded”
H. E. Ashoka
DOI:10.23874/amber/2017/v8/i2/166094 ,  Vol 8, No 2 (2017), Pagination: 12-20
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Role of International Assignment Exposure to Individual Development
Lubna Ambreen
DOI:10.23874/amber/2017/v8/i2/166096 ,  Vol 8, No 2 (2017), Pagination: 21-26
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Conflict of Interest among Women Employees as a Threat to Business Ecosystem
Sheeja Krishnakumar
DOI:10.23874/amber/2017/v8/i2/166099 ,  Vol 8, No 2 (2017), Pagination: 27-33
ABSTRACT |  PDF		Abstract Views: 665  |  PDF Views: 341

Impact of Relationship Marketing Orientation on Customer Loyalty of Select Banks in the District of Burdwan, West Bengal
Pradipta Gangopadhyay, Solai Bhaskaran
DOI:10.23874/amber/2017/v8/i2/166105 ,  Vol 8, No 2 (2017), Pagination: 34-43
ABSTRACT |  PDF		Abstract Views: 665  |  PDF Views: 372

Changing Face of Food Private Label and Category Management:The Significance of Customer Satisfaction and Loyalty
Vilas Nair, Susan Abraham
DOI:10.23874/amber/2017/v8/i2/166106 ,  Vol 8, No 2 (2017), Pagination: 44-54
ABSTRACT |  PDF		Abstract Views: 639  |  PDF Views: 373

A Study on Consumer Perception about Better-For-You Fruit Based Snacks in Kochi City
Daly Paulose Meppurath, Roshna Varghese
DOI:10.23874/amber/2017/v8/i2/166108 ,  Vol 8, No 2 (2017), Pagination: 55-71
ABSTRACT |  PDF		Abstract Views: 908  |  PDF Views: 446

Response of the Indian Pharma Sector to Economic Policy Uncertainty Shocks
Ashwin R. John
DOI:10.23874/amber/2017/v8/i2/166110 ,  Vol 8, No 2 (2017), Pagination: 72-76
ABSTRACT |  PDF		Abstract Views: 645  |  PDF Views: 347

An Empirical Study on the Stakeholders Support on Rural Tourism and Sustainable Growth in Community Business-A Case Study of Karaikudi, Tamilnadu, India
S. Yavana Rani
DOI:10.23874/amber/2017/v8/i2/166117 ,  Vol 8, No 2 (2017), Pagination: 77-82
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Interest Rates Determinants in Demonetised Economy
Aswatha Narayana, T. V. Rajini
DOI:10.23874/amber/2017/v8/i2/166120 ,  Vol 8, No 2 (2017), Pagination: 83-89
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Human Resource Development in Digital Era-A Big Shift
Prasanna Venkatesh
DOI:10.23874/amber/2017/v8/i2/166122 ,  Vol 8, No 2 (2017), Pagination: 90-96
ABSTRACT |  PDF		Abstract Views: 720  |  PDF Views: 465

Indian Health Care and Insurance Industry on the Eco-System of a Digital Transformation
R. Amruthamma, T. Ashwatha Narayana
DOI:10.23874/amber/2017/v8/i2/166124 ,  Vol 8, No 2 (2017), Pagination: 97-108
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Regional Imbalances in Institutional Credit with Special Reference to Agriculture Loan Segment in India
L. Ravishankar, Y. Nagaraju
DOI:10.23874/amber/2017/v8/i2/166126 ,  Vol 8, No 2 (2017), Pagination: 109-113
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Impact of Business Ecosystem on Green Business
Darshan Kuri
DOI:10.23874/amber/2017/v8/i2/166127 ,  Vol 8, No 2 (2017), Pagination: 114-119
ABSTRACT |  PDF		Abstract Views: 792  |  PDF Views: 364

The Move to 22nd Century-A Quest for Viable Transformation
Ravi Aditya, C. Rajesh
DOI:10.23874/amber/2017/v8/i2/166128 ,  Vol 8, No 2 (2017), Pagination: 120-123
ABSTRACT |  PDF		Abstract Views: 715  |  PDF Views: 355

Straight from the Gut
Geevarathna
DOI:10.23874/amber/2017/v8/i2/166141 ,  Vol 8, No 2 (2017), Pagination: 124-126
ABSTRACT |  PDF		Abstract Views: 670  |  PDF Views: 329