Table of Contents
Vol 10, No 2 (2019)
Articles
| A Multi-Dimentional Measure on Organizational Performances(OP) and its proportional towards Distinctive Marketing Competencies(DMC): An Empirical Study of Automobile Sales Centres in India and Maldives | ||
| A. Suburaj | ||
| Vol 10, No 2 (2019), Pagination: 6-19 | ||
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Abstract Views: 600 | PDF Views: 277 | |
| An Empirical Study on Psychographic Parameters Influencing the Buying Behaviour of Home Appliances: Gen.X vs. Gen.Y Customers | ||
| Rashmi Mahajan, Darshan Mahajan | ||
| Vol 10, No 2 (2019), Pagination: 20-31 | ||
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Abstract Views: 511 | PDF Views: 290 | |
| A Study on the Impact of Service Quality towards Customer Satisfaction of the Stock Brokers in Coimbatore District, Tamilnadu | ||
| P. Kowsalya, P. Mohanraj | ||
| Vol 10, No 2 (2019), Pagination: 32-42 | ||
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Abstract Views: 520 | PDF Views: 300 | |
| A Study on the Investors' Perception Towards Commodity Market With Reference To Goodwill Commodities Pvt Ltd | ||
| S. B. Inayath Ahamed, R. Subramaniya Bharathy | ||
| Vol 10, No 2 (2019), Pagination: 43-57 | ||
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Abstract Views: 482 | PDF Views: 415 | |
| A Study on Effective Trade Promotion Practices (TPP) of Brand Bourbon in Bengaluru City, Karnataka | ||
| D. Ravindran, Arul Senthil, G. Krishnan | ||
| Vol 10, No 2 (2019), Pagination: 58-64 | ||
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Abstract Views: 522 | PDF Views: 286 | |
Case Study
| When Customer Care Turns into a Customer's Nightmare | ||
| H. R. Venkatesha, M. Viswanathan | ||
| Vol 10, No 2 (2019), Pagination: 65-75 | ||
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Abstract Views: 465 | PDF Views: 240 | |
Book Review
| NUDGE - Improving Decisions About Health, Wealth And Happiness- Richard H. Thaler and Cass R. Sunstein | ||
| Pala Suriya Kala | ||
| Vol 10, No 2 (2019), Pagination: 76-77 | ||
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Abstract Views: 391 | PDF Views: 248 | |