Effect of Organizational Culture on the Performance of Hospitality Industry in Covid- 19 Era

Organizational customs or culture can be regarded as a set of shared ways of life, belief, value system as well as policy statement that guide members of an organization. Changing the norms and embracing the new ways of life has been a challenge for the industry based on the way Corona virus took the human race by storm. The aim of the paper is to ascertain the effect of organizational culture on performance during Covid-19 era. The researchers have used a survey technique for sourcing information. Survey is largely conducted online using questionnaire distributed by mail to 250 respondents. Data analysis has been done using percentages and Minitab (Normality Test) chi-square statistical techniques. The results reveal that, Covid-19 pandemic has had a negative impact on customers' patronage. Secondly, organizational culture too impacts negatively on the sustainability and performance of hospitality industry in the Covid-19 Era. The business environment is considered not safe for the health of the customers and employees, as their willingness to feast, staying in hotel or patronize their business kept declining due to the fear of contracting Corona Virus. It is recommended that organizations should train their employees and bring about considerable changes in their business operations in the Corona Virus Era, for the wellbeing of their customers and employees. This will boost customers' confidence and their readiness to patronize the organization.