Asian Journal of Management

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The Body Shop’s Corporate Social Responsibility-Mere Greenwasher?


Affiliations
1 Sri Guru Granth Sahib World University, Fatehgarh Sahib, Punjab, India
     

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Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
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  • The Body Shop’s Corporate Social Responsibility-Mere Greenwasher?

Abstract Views: 325  |  PDF Views: 0

Authors

Harsh Vineet Kaur
Sri Guru Granth Sahib World University, Fatehgarh Sahib, Punjab, India

Abstract


Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.