Influence of Personality Traits and Behavioral Biases on Investment Decision of Investors

The present study focuses on the relation between the investor personality traits, behavioral biases and investment decisions. The data was collected from 500 investors who invest through LSE Securities ltd in Punjab by using a structured questionnaire. Multiple Regression test was applied through SPSS to test the significance of relationship among the variables. The study found the relation of investment decisions with personality traits and behavioral biases to be statistically significant. The people preferred to invest in particular investment options according to their need and with certain objective in mind. The individual investor should not always follow where the majority goes. They should try to search about his investments before the investing in market. The people should develop the habit of making investment at any stage of life. The investor should be alert what, where, why, when and how to make investment in different investment options.