Impact of Quality of Service and Effectiveness of Manpower on the Performance of Life Insurance Corporation of India

Organizational performance depends on a number of factors where over time these factors varies from one sector to another sector, one nation to another nation and one culture to another culture. Like any other sector, in life insurance sector also customers are directly related with their service providers in different ways. Empirical studies indicated that the proper execution of the performance of any organization is generally influenced by its quality of manpower in the course of their effective works and fulfilling customers' needs or wishes through providing quality of services. Observing the last five years' (i.e. 2007-08, 2008-09, 2009-10, 2010-11 and 2011-12) performance of Life Insurance Corporation of India in Burdwan district in terms of the number of employees, agents, policyholders, new policies, premium income (single premium income, first year premium income and renewal premium income), individual death claims, grievances and operating expenses ratio, the researcher in this paper tried to investigate whether quality of service and effectiveness of manpower have any impact on the performance of Life Insurance Corporation of India or not.