Table of Contents
Vol 1, No 2 (2016)
Open Access
Subscription Access
Articles
| An Emprical Study on Customer Perception towards CRM Practices Influence of Demographic Factors:A Study with Reference from Virudhunagar District, TA | ||
| Sheik Abdullah, Rathinam Manohar, Mohammed Abubakkar Siddique | ||
| Vol 1, No 2 (2016), Pagination: 1-10 | ||
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Abstract Views: 484 | PDF Views: 0 | |
| An Empirical Study of Brand Image, Usage and Familiarity among Indian Users:A Factor Analytic Approach | ||
| Saurabh Grover | ||
| Vol 1, No 2 (2016), Pagination: 11-25 | ||
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Abstract Views: 475 | PDF Views: 0 | |
| Discretionary Savings and Investment Behaviour of Middle Class Households in India:Empirical Evidence | ||
| S. C. Das, Vivek Kumar | ||
| Vol 1, No 2 (2016), Pagination: 26-34 | ||
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Abstract Views: 481 | PDF Views: 1 | |
| A Critical Review of the Various Models of Service Quality and their Application in the Hotel Industry | ||
| Insha Amin, Dil Pazir | ||
| Vol 1, No 2 (2016), Pagination: 35-41 | ||
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Abstract Views: 498 | PDF Views: 0 | |
| Factors Determining the Acceptance of E-Wallet | ||
| Jay Trivedi | ||
| Vol 1, No 2 (2016), Pagination: 42-53 | ||
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Abstract Views: 575 | PDF Views: 1 | |