Applying Important-Performance Analysis to Home Stay Service Performance

In 2019, Taiwan has more than 8,000 home stays, and competition is very intense. In addition to accommodation, catering, and other core services, home stay operators add many unique services to attract consumers, but not every service receives consumer’s recognition. Therefore, through literature review, field survey, interviews with the home stay operators, and consumer survey, this research analyzes service performance by paired-samples t test and Important-Performance Analysis, and the research results can be used as a reference for home stay operators to improve their operational performance, in order to make their servicesmeet the needs of consumers.