International Journal of Advances in Social Sciences

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Marketing Strategies for Rural Tourism in India


Affiliations
1 Cradle of Management Institute, New Delhi, India
2 IHTM, M.D. University, Rohtak, India
     

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As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum. India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places on the list of the world's attractive destinations. It is ranked the 14th best tourist destination for its natural resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country. The India travel and tourism industry ranked 5th in the long-term (10- year) growth and is expected to be the second largest employer in the world by 2019.
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  • Marketing Strategies for Rural Tourism in India

Abstract Views: 353  |  PDF Views: 0

Authors

Vikas Dangi
Cradle of Management Institute, New Delhi, India
Amit Kumar Singh
IHTM, M.D. University, Rohtak, India

Abstract


As per the Travel and Tourism Competitiveness Report 2009 by the World Economic Forum. India is ranked 11th in the Asia Pacific region and 62nd overall, moving up three places on the list of the world's attractive destinations. It is ranked the 14th best tourist destination for its natural resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country. The India travel and tourism industry ranked 5th in the long-term (10- year) growth and is expected to be the second largest employer in the world by 2019.