Benefits of Online Shopping:An Empirical Examination of E-Consumers in Punjab

The use of e-sources is significant in each and every nook and corner of life. They are persistently reshaping the various concepts in all spheres of life. The use of internet has altered the pattern and structure of buying/shopping in India. The present study is an endeavor to explore the perceptions of the e-consumers about the benefits of online shopping. The respondents surveyed have been found agreeing that online shopping is 'convenient in nature', 'informs about the vast range of products', 'consumes less time in buying', 'provides more awareness about the available brands', 'makes comparative analysis more practical', 'simplifies the options of payment', 'provides reasonable rates for the products', 'provides information about the available attractive schemes' and 'provides evidence of transaction' in the study. The results of Kendall's Coefficient of Concordance signify that there is a close concordance among the perceptions of the respondents pertaining to the statements designed for exploring the perceptions of e-consumers about the benefits of online shopping. The findings of the present study may be helpful for the e-business houses, providers of e-sources, customers and the researchers of the area for the qualitative expansion of online shopping in India.