Achieving Sustainable Strategic Advantage Through Inclusive Business:Reflections from Selected Cases

The ‘inclusive business’ concept has significantly influenced the way companies operate and do business in emerging and developing markets over the last few years. Inclusive business’s fundamental assumption is that it contributes to solving global development issues and helps improve company profitability. The current article, which is based on an analysis of three inclusive business cases in emerging and developing markets, aims to identify how an inclusive business can contribute to a company’s sustainable strategic advantage. The paper verifies that innovative, inclusive business interventions have, by solving development problems, helped companies successfully develop a strategic advantage.