Digital Marketplaces in Green Energy Governance: The "BuyMySun" Model

This paper examines the transformative impact of e-marketplaces on the procurement and installation of solar energy systems, highlighting their role in addressing the challenges of accessibility, cost, and information standardization in the renewable energy sector. Through a comprehensive analysis of digital platforms such as the Government e-Marketplace (GeM) in India, "BuyMySun" by ANERT in Kerala, and similar initiatives by SECI and EnergySage, the study elucidates how these e-marketplaces have revolutionized the way solar energy solutions are procured and installed. By aggregating demand, standardizing offerings, and facilitating financing options, these platforms have significantly lowered barriers to solar energy adoption, making it more accessible to a wider audience. The paper further explores the integration of emarketplaces into e-governance frameworks, enhancing transparency, efficiency, and public accountability in procurement processes. Through case studies and practical examples, the narrative underscores the crucial role of e-marketplaces in fostering a sustainable and energy-independent future, leveraging technological innovation to promote the widespread adoption of solar energy. This abstract encapsulates the essence of the narrative, presenting key findings on the pivotal role of digital platforms in accelerating the transition towards renewable energy sources and contributing to global sustainability goals.