Emerging Concept of Dynamic Virtual Organisation and its Impact on Work Life Balance of Employees:A Special Reference to Boston Consulting Group

With the ever-increasing demand for providing high value and benefits to increase customer fulfilment on one hand and advent of portable electronic tools on the other, there was a major transitional change in the traditional method of accomplishing work in an organisation in terms of flexibility of time and location. This gave rise to the concept of virtual organization. The virtual realm is a fundamental movement in providing hybrid space for engaging remote participants in maintaining their work and social relationships. The study focuses on understanding the dynamics of virtual organisation in the present digital age scenario. An attempt was made to identify the challenges and opportunities associated with the virtual organisation systems and study their impact on work life balance of the employees through multiple regression and discriminant analysis. The study was conducted on the executive employees of Boston Consulting Group, Gurugram branch, New Delhi. The results showed that the opportunities bear a positive impact on work life balance of the employees.