Investors Preferences for Mutual Fund Investments-factor Analysis

The shifts in risk preferences and risk perceptions are due to changing investment climate like the global downturn that was witnessed due to the subprime crisis. The present study conducted after the economic crisis attempts to understand preferred investment avenues for mutual funds and identify the significant factor using factor analysis. The significant factor identified is security preferences which include following variables: Partnership with reputed financial institutions like banks; Fringe benefits and Grievance redressal machinery indicating a shift in preferences from monetary considerations as was evident from previous literature reviews.