Table of Contents
Vol 1, No 1 (2012)


Articles
Multi-channel Integration and its Impact on Service Quality Perception of Bank Customers | ||
Arup Kumar Baksi, Bivraj Bhusan Parida | ||
Vol 1, No 1 (2012), Pagination: 1-10 | ||
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Abstract Views: 496 | PDF Views: 4 |
A Study on Service Quality in Retail Outlets of Bhubaneswar | ||
Arvind Tripathy, B.B. Mishra | ||
Vol 1, No 1 (2012), Pagination: 18-24 | ||
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Abstract Views: 700 | PDF Views: 4 |
A Study on Purchase Decision-making towards Life Insurance Products | ||
A. Lenin Jothi | ||
Vol 1, No 1 (2012), Pagination: 32-38 | ||
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Abstract Views: 806 | PDF Views: 4 |
Building Brand Loyality in Indian Hospitality Industry | ||
Balgopal Singh | ||
Vol 1, No 1 (2012), Pagination: 45-51 | ||
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Abstract Views: 526 | PDF Views: 9 |
Factors Influencing the Design of an Adventure Tourism Package for Kerala: Perceptions of Foreign Tourists | ||
Sam Thomas | ||
Vol 1, No 1 (2012), Pagination: 39-44 | ||
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Abstract Views: 471 | PDF Views: 2 |
Service Quality Oriented Customer-centric Retail Strategy for Indian Supermarket Retailers | ||
Seema S. Shenoy, A.H. Sequeira, K. Devaraj | ||
Vol 1, No 1 (2012), Pagination: 11-17 | ||
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Abstract Views: 457 | PDF Views: 2 |
A Study of Association of Attributes for Various Shampoo Products in Indian Rural Market | ||
Ajeet Kumar Sahoo, Jalaj Katare | ||
Vol 1, No 1 (2012), Pagination: 25-31 | ||
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Abstract Views: 712 | PDF Views: 2 |