Indian Journal of Marketing

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Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses


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1 Lecturer, Commerce Department, Pondicherry University, Pondicherry, India
     

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The study exams the impact of the co-operative banks for rural development. Data for the study were obtained from personal discussion through questionnaire. Result obtained from the study showed that the co-operative banks played a major role for the development of rural area in Kerala. Researcher made suggestion for improving the operational efficiency of rural banks in Kerala.
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  • Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses

Abstract Views: 248  |  PDF Views: 0

Authors

Nidheesh K. B.
Lecturer, Commerce Department, Pondicherry University, Pondicherry, India

Abstract


The study exams the impact of the co-operative banks for rural development. Data for the study were obtained from personal discussion through questionnaire. Result obtained from the study showed that the co-operative banks played a major role for the development of rural area in Kerala. Researcher made suggestion for improving the operational efficiency of rural banks in Kerala.