Table of Contents
Vol 34, No 8 (2004)
Open Access
Subscription Access
Articles
| Improving Marketability of Indian Business Education | ||
| R. P. Singh, Anil K. Yadav | ||
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Abstract Views: 231 | | |
| Modern Business Organisations and Bluetooth Advertising | ||
| Gurmeet Singh, Harish Gautam | ||
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Abstract Views: 239 | | |
| Marketing of Services by Developmental Financial Institutions - APSFC's Experience | ||
| A. Jagan Mohan Reddy, P. James PremKumar | ||
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Abstract Views: 236 | | |
| E-services and their Role in B2C E-commerce | ||
| D. Aravazhi Irissappane | ||
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Abstract Views: 223 | | |
| E-Commerce Law | ||
| Anu Chadha, Amrik Singh Sudan, Alka Gupta | ||
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Abstract Views: 226 | | |
| Problems and Prospects of Pilgrim Tourism with Special Reference to Sabari Pilgrimage | ||
| Anthony Joseph | ||
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Abstract Views: 248 | | |
| A Study on the Effect of Personality on Advertisement Preference and Consumer Behaviour of Working and Non-working Women | ||
| Nilofer | ||
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Abstract Views: 253 | | |
| Service Marketing Strategies for the New Milennium in Banking Sector | ||
| S. Saravan | ||
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Abstract Views: 239 | | |
| The Challenge of Quality Management: A Service Marketer's Perspective | ||
| Harbhajan Bansal | ||
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Abstract Views: 251 | | |