Table of Contents
Vol 37, No 8 (2007)
Open Access
Subscription Access
Articles
| Advertising in the Middle East: Exploring The Impact of the West | ||
| Mais Sukkar, Simon Pervan, Ekant Veer | ||
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Abstract Views: 254 | | |
| Bottom of The Pyramid Marketing | ||
| Smita Sharma | ||
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| Viral Marketing: Motives and Challenges for Marketers | ||
| Ashutosh Nigam | ||
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Abstract Views: 245 | | |
| Rural Marketing - Study of Consumer Behaviour with Reference to Hair Oils | ||
| Bhawna Garg | ||
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Abstract Views: 241 | | |
| On-line Tourism Services in Developing Countries: Need for the Website Marketing Infrastructure | ||
| U. Arabi | ||
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Abstract Views: 254 | | |
| Organic Farming in India: Its Opportunity and Challenges in the Context of Globalization | ||
| Satish Chandra, Sowmya Shankar | ||
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Abstract Views: 238 | | |
| Market Based Organizational Learning - A study in the Indian Industry | ||
| S. Jayachandran | ||
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Abstract Views: 224 | | |
| Consumer Buying Behaviour of Processed Spice Products | ||
| V. M. Indumati, N. Raveendran, S. D. Sivakumar, P. Balaji | ||
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Abstract Views: 256 | | |