Table of Contents
Vol 42, No 10 (2012)
Open Access
Subscription Access
Articles
| A Study on Online Discount Couponing Industry in India | ||
| Samik Shome, Aindrila Roy | ||
| Vol 42, No 10 (2012), Pagination: 4-10 | ||
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| Brand Personality: Antecedents and Consequences | ||
| Amina Merabet, Abderrezzak Benhabib | ||
| Vol 42, No 10 (2012), Pagination: 11-21 | ||
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| Problems of Vegetable Producing Farmers in Erode, Coimbatore and Tiruppur Districts of Tamil Nadu | ||
| S. Saravanan | ||
| Vol 42, No 10 (2012), Pagination: 22-30 | ||
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| Gender Specific Study on Relative Impact of Convenience and Non Convenience Factors on Mobile Users’ Brand Switching in Kolkata | ||
| Supriya Biswas | ||
| Vol 42, No 10 (2012), Pagination: 31-40 | ||
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| Trends, Technology and Addiction: An Explorative Study on Cyber Behavior of Students | ||
| Devi Prasad Dash, Shamim Akhtar | ||
| Vol 42, No 10 (2012), Pagination: 41-52 | ||
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Abstract Views: 276 | PDF Views: 0 | |
| Consumer Behaviour towards Two Wheelers and Four Wheelers: A Study on Rural and Urban Mizoram | ||
| Laldinliana | ||
| Vol 42, No 10 (2012), Pagination: 53-59 | ||
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Abstract Views: 252 | PDF Views: 0 | |