Table of Contents
Vol 47, No 7 (2017)
Open Access
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Articles
| A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification | ||
| Rajni Gupta, Kavita Mathad | ||
| DOI:10.17010/ijom/2017/v47/i7/116471 , Vol 47, No 7 (2017), Pagination: 7-19 | ||
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| Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products | ||
| Bindiya Kansal, Ajay Kumar Pathania, Jagdish Raj Saini | ||
| DOI:10.17010/ijom/2017/v47/i7/116474 , Vol 47, No 7 (2017), Pagination: 20-34 | ||
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| Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework | ||
| Sweta Singh, K. S. Venugopal Rao | ||
| DOI:10.17010/ijom/2017/v47/i7/116475 , Vol 47, No 7 (2017), Pagination: 35-46 | ||
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| Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country | ||
| Muhammad Abid Saleem, Allah Wasaya, Sadaf Zahra | ||
| DOI:10.17010/ijom/2017/v47/i7/116476 , Vol 47, No 7 (2017), Pagination: 47-59 | ||
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Abstract Views: 309 | PDF Views: 0 | |