Table of Contents
Vol 48, No 9 (2018)
Open Access
Subscription Access
Articles
| Conceptualization and Measurement of Consumer Based Brand Equity for Airlines | ||
| Balgopal Singh | ||
| DOI:10.17010/ijom/2018/v48/i9/131436 , Vol 48, No 9 (2018), Pagination: 7-25 | ||
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| Power of Scent Marketing to Influence Consumer Behavior | ||
| Rupa Rathee, Pallavi Rajain | ||
| DOI:10.17010/ijom/2018/v48/i9/131439 , Vol 48, No 9 (2018), Pagination: 26-39 | ||
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| Analysis of Health Drinks : What is Satisfying Consumer's Thirst ? | ||
| Shikha Bhagat, Shilpa Sarvani Ravi | ||
| DOI:10.17010/ijom/2018/v48/i9/131441 , Vol 48, No 9 (2018), Pagination: 40-54 | ||
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| Measuring Service Quality and its Relationship with Customer Patronage at a Car Dealership in South Africa | ||
| Ajay K. Garg | ||
| DOI:10.17010/ijom/2018/v48/i9/131442 , Vol 48, No 9 (2018), Pagination: 55-65 | ||
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Abstract Views: 308 | PDF Views: 0 | |