| Issue | Title | |
| Vol 41, No 8 (2011) | Netnography: An Emerging Method of Marketing Research - A Conceptual Study | Abstract |
| Sapna Rakesh, Swati Singh | ||
| Vol 36, No 11 (2006) | New Age Manager - A Conceptual Study | Abstract |
| M. Himesh Kumar | ||
| Vol 41, No 8 (2011) | Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage? | Abstract |
| A. Shivakanth Shetty | ||
| Vol 40, No 2 (2010) | Non-conventional MARCOM Strategy for Rural India | Abstract |
| Sudhanshu Sekhar Kar, Sarat Kumar Sahoo | ||
| Vol 44, No 4 (2014) | Nutrition Label Usage: An Empirical Study of Consumer Response in India | Abstract |
| Reeva Paul, Monica Bedi | ||
| Vol 35, No 1 (2005) | On Line Banner Advertising | Abstract |
| Sumanjeet | ||
| Vol 43, No 8 (2013) | Online Buying Behaviour of Netizens: A Study with Reference to Coimbatore, Tamil Nadu | Abstract |
| S. Shalini, D. Kamalaveni | ||
| Vol 51, No 5-7 (2021) | Online Impulse Buying Behaviour of Indian Small Town Consumers : Scale Development and Validation | Abstract |
| Anuradha Agarwal, Bhawna Chahar, Narender Singh Bhati | ||
| Vol 41, No 4 (2011) | Online Music Retail in India | Abstract |
| Pankaj Singh, Pramod Kothavale | ||
| Vol 40, No 1 (2010) | Online Pricing: Art of Price War | Abstract |
| Sumanjeet Singh, Minakshi Paliwal | ||
| Vol 43, No 1 (2013) | Online Shopping among Higher Education Students in Indore: A Factor Analysis Approach | Abstract |
| Shraddha Sharma, Manish Sitlani | ||
| Vol 47, No 6 (2017) | Online Shopping Behavior : Demographics' Influence on Online Travel | Abstract |
| Chakravarthi Koundinya | ||
| Vol 37, No 4 (2007) | Online Stock Trading in India: An Empirical Investigation | Abstract |
| Nidhi Walia, Ravinder Kumar | ||
| Vol 37, No 8 (2007) | On-line Tourism Services in Developing Countries: Need for the Website Marketing Infrastructure | Abstract |
| U. Arabi | ||
| Vol 40, No 7 (2010) | Online User Behaviour in Delhi - A Factor Analysis | Abstract |
| A. Sajeevan Rao, Mokhalles Mohd Mehdi | ||
| Vol 35, No 3 (2005) | Opportunism in Distribution Channels | Abstract |
| G. Sridhar | ||
| Vol 44, No 10 (2014) | Optimal Stocking Pattern of Chemical Fertilizers: An Application of the Waiting Time Model | Abstract |
| Manjunatha G. R., Kiran Kumar R. Patil, M. G. Chandrakanth | ||
| Vol 37, No 8 (2007) | Organic Farming in India: Its Opportunity and Challenges in the Context of Globalization | Abstract |
| Satish Chandra, Sowmya Shankar | ||
| Vol 47, No 1 (2017) | Organic Food Products : A Study on Perceptions of Indian Consumers | Abstract |
| Vedha Balaji, Joseph I. Injodey | ||
| Vol 43, No 2 (2013) | Organic Products: Marketing Practices and Problems in the Plains and Hilly Regions of Uttarakhand | Abstract |
| Surabhi Singh | ||
| Vol 34, No 7 (2004) | Organisational Participation in Web Based E-markets | Abstract |
| Rajesh Mahajan, Sunil Kumar | ||
| Vol 38, No 1 (2008) | Organised Retail in India: A Case Study of Bal-wart | Abstract |
| Debajani Sahoo, Hari Govind Mishra | ||
| Vol 39, No 11 (2009) | Organised Retailing in India:Issues and Challenges | Abstract |
| Sudhanshu Sekhar Kar, Sarat Kumar Sahoo | ||
| Vol 53, No 1 (2023) | Organization Branding in the Post-COVID-19 World – An Employer and Employee Perspective | Abstract |
| Monu Pandey Mishra, Vinaytosh Mishra | ||
| Vol 38, No 5 (2008) | Organized Supermarkets of South India - An Exploratory Study of the Margin Free Markets of Kerala | Abstract |
| Ajith Paninchukunnath | ||
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