| Issue | Title | |
| Vol 43, No 8 (2013) | An Overview of Service Delivery and Customer Satisfaction in the Telecommunications Industry in Nigeria | Abstract |
| Adetayo J. O., Emerah Ajevata Apollos | ||
| Vol 35, No 1 (2005) | Analysis of Brand Preference of Soft Drinks among Urbanites in Punjab | Abstract |
| Rajesh Mahajan, Binoo Gupta, Seema Khanna | ||
| Vol 36, No 6 (2006) | Analysis of Brand Preference of Soft drinks in the Global Environment | Abstract |
| S. Banumathy, M. Hemameena | ||
| Vol 36, No 7 (2006) | Analysis of Brand Preference of Soft drinks in the Global Environment | Abstract |
| Rajiv Kaushik | ||
| Vol 47, No 12 (2017) | Analysis of Breakfast Attributes and Utility Among Indian Urban Youth | Abstract |
| Vivek Singh Tomar | ||
| Vol 39, No 6 (2009) | Analysis of Gap in Service Quality through SERVQUAL:A Case of Deposit Service Provided by a Bank in Bangladesh | Abstract |
| Nikhil Chandra Shil, Bhagaban Das | ||
| Vol 49, No 8 (2019) | Analysis of Grain Based Distilleries in Northern and Western Maharashtra | Abstract |
| D. Y. Patil, Kamini Khanna, Digvijay Deshmukh | ||
| Vol 48, No 9 (2018) | Analysis of Health Drinks : What is Satisfying Consumer's Thirst ? | Abstract |
| Shikha Bhagat, Shilpa Sarvani Ravi | ||
| Vol 38, No 11 (2008) | Analysis of Productivity and Resource Use Efficiency of Paddy | Abstract |
| V. Sudhakar, M. Gurupandi | ||
| Vol 42, No 4 (2012) | Analysis of Strategic Decision of Product Line Extension by IFFCO Using the BCG Model | Abstract |
| A. K. Asthana | ||
| Vol 42, No 6 (2012) | Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India | Abstract |
| P. K. Agarwal, Pradeep Kumar, Swati Gupta | ||
| Vol 50, No 1 (2020) | Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem | Abstract |
| A. C. Balaji, Nandini Lakshmikantha | ||
| Vol 38, No 9 (2008) | Analyzing Growth of Cellular Telecom Sector and Understanding Consumer's Preferences and Choices on the Use of Cellphone | Abstract |
| S.K. Sinha, Ajay Wagh | ||
| Vol 53, No 9 (2023) | Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market | Abstract |
| Charul Agrawal, Taranjeet Duggal, Vishal Shukla, Mitali Dohroo | ||
| Vol 38, No 6 (2008) | Analyzing the Impact of Television Advertising on Children's Food Preferences: A Study of Indian Perspective (with Special Reference to Delhi & NCR) | Abstract |
| Noopur Agrawal, Aditya Prakash Tripathi | ||
| Vol 49, No 7 (2019) | Analyzing the Role of Brand Relationship Dimensions in the Development of Brand Community | Abstract |
| Prafulla Arjun Pawar, Umesh Raut | ||
| Vol 50, No 8-9 (2020) | Analyzing Tinder Through User Motivations and Experiences Among Indian Young Adults | Abstract |
| Ananthu Nair, K. Padmakumar | ||
| Vol 34, No 11 (2004) | Andhra Pradesh State Minorities Finance Corporation (APSMFC): A Survey of Beneficiaries | Abstract |
| Ali Shabbir | ||
| Vol 49, No 9 (2019) | Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products | Abstract |
| Diksha Pasricha, Kokil Jain | ||
| Vol 50, No 1 (2020) | Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study | Abstract |
| Diksha Pasricha, Kokil Jain, Gurinder Singh | ||
| Vol 45, No 4 (2015) | Antecedents of Repurchase Intention: The Case of Private Label Brands in Kerala | Abstract |
| George A. P., Yamuna Govindan | ||
| Vol 48, No 7 (2018) | Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective | Abstract |
| Bhavna Shetty, Rakshith Bhandary, Sachin R. Chandra, Adithya D. Shetty | ||
| Vol 39, No 8 (2009) | Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions | Abstract |
| Amit Gautam, Gyanendra B. S. Johri | ||
| Vol 41, No 11 (2011) | Apparel Retail Outlet Selection: Influence of Service Levels in Goa | Abstract |
| Mathala Juliet Gupta, Chetan V. Hiremath | ||
| Vol 37, No 4 (2007) | Apparel Shopping Orientation of Urban Indians : A Study on Kolkata | Abstract |
| Paromita Goswami | ||
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