Role of Mass Media in Dentistry

Mass media plays a key role in our day to day life, its impact can be negative or positive depending upon the way its used. Mass media has a very broad range of audience, who can be made aware by repeated broad casting or advertising oral care messages using TV, radio, internet, newspaper etc. Majority of public who does not have access to dental treatments and are unaware of the consequence of poor oral hygiene live in rural areas. Some are illiterate some not well to do but everyone is connected to mass media in some form or other. The awareness messages then compete with commercial promotion of products, addiction and habits.