Media Technology Used According to Preferences by Different Age Categories of Urban Respondents

In most preferred media devices, mobile phone was the first preference of all age categories except above 60 who preferred TV at first place. For news purpose TV remams the most preferred source for almost all age groups except above 60 age group who preferred newspaper the most. While, regarding source of entertainment internet remams the most preferred source in 16-30 and >30-45 age groups whereas among >45-60 and above 60 age group, TV remained as the most preferred device for the entertainment. As regards, source of information internet was the most preferred in 16-30 and >30-45 age groups whereas in >45-60 and above 60 age group, printed media remams as the most preferred device for the information. Newspaper was perceived as most reliable media in all four age categories. While, As regards advertisement, TV got highest score among all 16-30 years (2.47 WMS) and >30-45 years (2.22 WMS) >45-60 years (2.3WMS) and above 60 (2.17WMS) age categories. In total most of the respondents used their TV, radio for 1-2 hours and newspaper, magazines for 0-lhours while as regards mobile, computer/laptop/tablets and internet or social mediamost of the respondents used from 2-3 hours in a day.