Exploring the Effects of Parental Influence on Adolescents' Television Viewing Content

In India family has a stronger influence on adolescents overall development. Television viewing is still a popular medium of entertainment in an Indian family. It bonds them by watching over various television programmes. Though adolescence is a period of dramatic change parental co- viewing of television influence change in adolescents programme preferences which plays a significant role in shaping their thoughts, acquire mature thinking and its shapes their opinion. Present study was undertaken to assess the adolescents television co-viewing patterns with family. The study was conducted in colleges of Delhi. A sample of 60 students (male & female) both was taken of age group 17 to 19 years. Exploratory research method used to study and data have been analysed both quantitatively and qualitatively. The results revealed that parental positive influence on adolescence boys and girls helps them in their further development of understanding, rationalise and interpretation of different television messages. The finding should assist the educators how parental influence impact adolescence television viewing preferences and helps them to construct the messages they they take away from the television viewing experience with their parents.