Influence of Motives and its Impact on Women Entrepreneurs of India

During the last two decades, there is an increasing trend of Indian women entering the field of entrepreneurship. They are also gradually changing the face of business both literally and figuratively, but still they have not capitalized their potential in India the way it should be. This paper makes an attempt to analyse the motivational factors that influenced the women entrepreneurs to undertake business in Erode district of Tamilnadu state. Primary data have been collected from 150 women entrepreneurs from the list 1 of SHGs and 200 from the list 2 of other women entrepreneurs. The findings indicate that positive attitude and selfconfidence to work with the other people and to succeed are motivational factors that support top ranking goals of acquiring power and money through entrepreneurship for women entrepreneurs. It also indicates that convenient and low cost loans from banks are important pull factors for women to avail institutional loans and to avoid liquidity constraints. In push factors, the two groups have different perception on what pulled them to be entrepreneur.