Returnable Container Collection Process in Reverse Supply Chain Operations: a Case Study of an Indian Distillery Company

Reverse Logistics (RL) field is recognized as an imperative field of research across all industry domains. The contribution of the RL practices to the firm's supply chain performance is also well established through various researches. Corporates have started considering RL processes as an integrated strategy in their design and execution of the supply chains. Field research outputs are going in the various sectors in showing the reverse supply chain practices and their increased importance in the system. This research paper reflects a comprehensive analysis of the RL practices with respect to distillery industry in India. The field, distillery industry is highly an unexplored and a complex one. In this domain, the scope for controlled practices in Reverse logistics is having a direct impact on the performance of established supply chain. The paper has attempted a pioneer step to analyze the area of RL operations in distillery Industry by understanding their various factors and their mutual relationship with respect to distillery industry by using established modeling technique ISM (Interpretive Structural Modeling). It finally recommends factors to be focused in increasing the RL performance in the Distillery Industry.