PRIMA: Practices and Research in Marketing

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Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing


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1 PGDIM, NITIE
2 NITIE
     

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  • Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Marketing

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Authors

Mainak Kanjilal
PGDIM, NITIE
Utsav Ghosh
PGDIM, NITIE

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