Vol 15 (2018)

Table of Contents

Vol 15 (2018)

Editorial

Editorial
Poornima Tapas
 Vol 15 (2018), Pagination: i-ii
ABSTRACT |  PDF Abstract Views: 402  |  PDF Views: 177

Articles

Strategic Leadership:An Effective Tool for Sustainable Growth
Minisha Gupta
 Vol 15 (2018), Pagination: 1-5
ABSTRACT |  PDF Abstract Views: 494  |  PDF Views: 213
Impact of Internal Factors on Financial Performance of Indian Life Insurance Sector
Kalyani Mulchandani, Manish Sitlani, Ketan Mulchandani
 Vol 15 (2018), Pagination: 12-19
ABSTRACT |  PDF Abstract Views: 411  |  PDF Views: 182
Tipping Point Leadership in B-Schools:Exploring Opportunities while Managing Change
Venkatesh Ganapathy
 Vol 15 (2018), Pagination: 20-27
ABSTRACT |  PDF Abstract Views: 477  |  PDF Views: 161
Determinants of Personal Care Products Advertisement Effectiveness – A Study with Special Reference to Male Consumers of Chennai
P. Balaji, E. Baskaran
 Vol 15 (2018), Pagination: 28-37
ABSTRACT |  PDF Abstract Views: 526  |  PDF Views: 208
A Review on Internationalization of Indian Entertainment Industry
Namrata Kishnani
 Vol 15 (2018), Pagination: 38-49
ABSTRACT |  PDF Abstract Views: 561  |  PDF Views: 262
Moulding Professional Students into Entrepreneur through Life Skills
Nidhi Pandey, Ashish Pandey, Amit Shrivastava
 Vol 15 (2018), Pagination: 50-60
ABSTRACT |  PDF Abstract Views: 442  |  PDF Views: 180
Financial Literacy:Conceptual Framework and Scale Development
Leena B. Dam, Malti Hotwani
 Vol 15 (2018), Pagination: 61-69
ABSTRACT |  PDF Abstract Views: 602  |  PDF Views: 206

Case Study

Out of Sight, Out of Mind:The Case of Missed Appraisal
Azra Ishrat
 Vol 15 (2018), Pagination: 6-11
ABSTRACT |  PDF Abstract Views: 412  |  PDF Views: 195